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Small Businesses Beat Recession with Buy-Local

To Beat Recession, Indies Launch Buy-Local Push
Small business owners are banding together to encourage consumers to shop nearby independents. Would such a campaign help your business?

The buy-local movement isn’t new. For the past decade, independent businesses have banded together to urge local consumers to spend more of their dollars closer to home. Proponents say doing so helps build vibrant local economies by keeping money circulating in the area rather than elsewhere, while detractors say the economic benefits are negligible. Now, amid the sinking national economy, some small-business owners are saying buy-local efforts have helped insulate them from the worst of the downturn.

Read the full story by John Tozzi

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